authority content, student stories and campaigns that fill open days and intakes. education marketing that reaches parents and students where they actually scroll.
social mafia is a digital marketing agency running social media, content & paid for schools, universities, edtech and coaches. since 2015 we've shipped work for 550+ brands and cut 20,000+ reels — we turn authority content into enrolments.
whether you sell to parents, students or professionals, the decision is high-stakes and research-heavy. we build authority and proof — outcomes, student stories, faculty expertise — so your institution feels like the obvious choice.
then we drive action: open-day campaigns, intake pushes and lead funnels tuned to your enrolment calendar, reaching decision-makers on the platforms they actually use.
education marketing runs on a calendar that punishes late starts. admissions decisions are made months before the intake, which means the content that fills a cohort has to be produced in the previous term — while the campus is full, the students are there and there is something worth filming.
what converts is people rather than facilities. every institution photographs its building; almost none put teachers on camera answering what parents and students actually ask about class sizes, settling in, outcomes and what a normal day looks like. that content is both more persuasive and harder for a competitor to copy.
and the right conversion event is a visit, not an enquiry. an open day or campus tour closes at a far higher rate than a form fill, so the content should be built to fill dates rather than to collect contact details.
people enrol where they can already picture the outcome.
one capability or the full stack. for education the calendar dictates everything: content produced in term time, published through the research window.
a quarterly plan mapped to the admissions calendar rather than the marketing one.
teacher and student-led content shot in term time, with consent handled per family before filming.
campaigns pointed at booked visits and open-day registrations rather than raw enquiries.
a visual system that works across programmes, campuses and prospectus material.
alumni and parent advocacy handled carefully, with permissions documented.
replies within the day in arabic and english, with enquiries tracked through to enrolment.
every package is a senior pod running the whole thing — strategy, shoot, ship, adjust. start with a shape below, or we'll build a custom one around your brand. full pricing and deliverables in the deck.
the starter shape — credible enough to launch, light enough to keep moving.
best for new brands and founders who need a credible feed before the bigger budget arrives.
start here →the most popular shape — more of everything: more posts, more reels, more shoots.
best for growing brands that need fresh visual content monthly — without hiring in-house.
most chosen →the maximum shape — for brands treating social as the main growth channel, not a side project.
best for scaling brands where social is the main growth lever.
go all in →these are starting points, not boundaries. tell us what you're trying to fix and we'll shape a package around your brand — and add paid media, photography or production from the same in-house crew.
strong programs, soft enrolment. we built an authority + proof engine — student outcomes, faculty content, campus life — and ran intake campaigns timed to the admissions calendar.
open-day attendance and applications both climbed for the next intake.
programmes, admissions calendar, consent policy and current enquiry-to-enrolment path.
the questions to answer, who answers them on camera, and the visits-booked number we track.
term-time production with teachers and students, planned to cover the full admissions cycle.
published through the research window, answered promptly, reported on tours and enrolments.
the same senior crew runs all three — the difference is volume. here's what changes as you move up.
| specifics | spark | studio ★ | prime |
|---|---|---|---|
| strategic foundation | ✓ | ✓ | ✓ |
| social playbook | ✓ | ✓ | ✓ |
| posts / month | 6 | 12 | 17 |
| carousels | 2 | 5 | 8 |
| reels | 2 | 5 | 8 |
| stories | 4 | 8 | 12 |
| shoot days / month | 1 | 2 | 3 |
| monthly report | basic | full | detailed |
| dm + community mgmt | — | — | ✓ |
all packages cover instagram · facebook · linkedin · youtube shorts. need something different? we'll build a custom shape.
"working with social mafia has been a game-changer. innovative ideas, expert insights, and a team that ships. highly recommended for anyone who needs to move fast without compromising craft."
"we wanted a partner as passionate as we are about building products. each interaction was grounded with intent for growth and honesty — a key enabler to achieving our vision."
saas, healthcare, finance — wherever expertise must be felt, we build it.
more questions? email hi@socialmafia.agency — we reply within 24 hours.
send the brief with your admissions calendar and intake targets. we reply within 24 hours with a fit assessment.
— typically reply within 24 hours · serving the UAE & worldwide