wanderlust reels, destination storytelling and paid that drives direct bookings — away from the OTAs. travel content people save, share and book.
social mafia is a digital marketing agency running social media, content & paid for hotels, resorts, tour operators and destinations. since 2015 we've shipped work for 550+ brands and cut 20,000+ reels — we turn wanderlust content into direct bookings.
travel is bought on emotion and saved for later. we shoot destinations, stays and experiences as the daydream people screenshot — then keep your brand top of mind until they're ready to book.
and we push for direct: booking-led campaigns, retargeting and offers that pull demand off the OTAs and onto your own channels, where the margin lives.
travel content competes with the most beautiful footage on the internet, which is why beauty alone converts poorly. the destination reel gets saved and forgotten; what turns interest into a booking is practical detail — what it costs, how long the journey takes, what the day actually looks like.
the second thing that matters is where your demand lives. most travel businesses target the place they are rather than the places their guests come from, which means the targeting should look nothing like the location on the brochure.
and the direct channel is the whole commercial argument. aggregators are excellent at discovery and expensive at repeat business, so the marketing job is to let the platform win the first booking and take the second yourself.
first they save it. then they book it. we own both moments.
one capability or the full stack. in travel the largest gains usually come from targeting the right cities and owning the direct channel, not from better footage.
a quarterly plan that names the source markets and the seasons you are actually selling into.
destination and experience content that includes the practical answers, not only the beautiful frames.
campaigns targeted at source cities and planning windows rather than the location you operate in.
a visual system that holds up across seasons, properties and third-party listing platforms.
creators whose audiences travel and book, judged on conversion rather than aesthetics.
replies at the hours guests actually ask, including weekends, in arabic and english.
every package is a senior pod running the whole thing — strategy, shoot, ship, adjust. start with a shape below, or we'll build a custom one around your brand. full pricing and deliverables in the deck.
the starter shape — credible enough to launch, light enough to keep moving.
best for new brands and founders who need a credible feed before the bigger budget arrives.
start here →the most popular shape — more of everything: more posts, more reels, more shoots.
best for growing brands that need fresh visual content monthly — without hiring in-house.
most chosen →the maximum shape — for brands treating social as the main growth channel, not a side project.
best for scaling brands where social is the main growth lever.
go all in →these are starting points, not boundaries. tell us what you're trying to fix and we'll shape a package around your brand — and add paid media, photography or production from the same in-house crew.
beautiful property, but bookings flowed through third parties at thin margins. we built a direct-booking content engine — destination reels, guest stories — and ran paid straight to the booking page.
direct bookings climbed and the dependence on OTAs eased.
source markets, seasonality, channel mix and how much of your volume currently pays commission.
the source cities, the planning windows, and the direct-share number the quarter is judged on.
seasonal production planned around light and occupancy, with the practical content included.
published into planning windows, answered at guest hours, and reported year on year.
the same senior crew runs all three — the difference is volume. here's what changes as you move up.
| specifics | spark | studio ★ | prime |
|---|---|---|---|
| strategic foundation | ✓ | ✓ | ✓ |
| social playbook | ✓ | ✓ | ✓ |
| posts / month | 6 | 12 | 17 |
| carousels | 2 | 5 | 8 |
| reels | 2 | 5 | 8 |
| stories | 4 | 8 | 12 |
| shoot days / month | 1 | 2 | 3 |
| monthly report | basic | full | detailed |
| dm + community mgmt | — | — | ✓ |
all packages cover instagram · facebook · linkedin · youtube shorts. need something different? we'll build a custom shape.
"working with social mafia has been a game-changer. innovative ideas, expert insights, and a team that ships. highly recommended for anyone who needs to move fast without compromising craft."
"we wanted a partner as passionate as we are about building products. each interaction was grounded with intent for growth and honesty — a key enabler to achieving our vision."
hospitality, luxury, restaurants — wherever experiences sell, we make them travel.
more questions? email hi@socialmafia.agency — we reply within 24 hours.
send the brief with your source markets and current direct share. we reply within 24 hours with a fit assessment.
— typically reply within 24 hours · serving the UAE & worldwide