cinematic property reels, agent personal brands and paid that brings in qualified buyer leads — not tyre-kickers. real estate content that closes.
social mafia is a digital marketing agency running social media, content & paid for brokers, developers and property brands. since 2015 we've shipped work for 550+ brands and cut 20,000+ reels — we turn cinematic listings into qualified buyer leads.
buyers scroll listings and agents long before they call. we shoot property the way it deserves — cinematic walkthroughs, neighbourhood context — and build the agent's personal brand so the trust is already there.
then we turn attention into pipeline: lead-gen campaigns, qualifying funnels and retargeting that fills your crm with people who are actually ready to move.
most property feeds publish inventory, which is the one thing every competitor also has. the listing is a commodity; the judgment around it is not. what building actually holds value, what a service charge really costs, which handover dates are realistic — that is the content people follow an agent for.
it also changes who enquires. publishing inventory produces volume and a lot of unqualified messages. publishing judgment produces fewer enquiries from people who have already decided they trust you, which is a better trade for any agent whose time is the constraint.
the second half of the job is speed. property enquiries decay by the hour, so an account that generates leads faster than the team can answer them has created a problem rather than a pipeline.
people buy from the agent they already follow.
one capability or the whole stack. in property the bottleneck is almost never content volume — it is whether enquiries get answered while they are still warm.
a quarterly plan that decides which segments and buildings you are known for, rather than posting whatever is available.
listing work plus the content that actually differentiates — area explainers, honest cost breakdowns, agents on camera weekly.
lead campaigns built for qualification rather than volume, with landing pages that answer the price question.
a visual system that survives being applied to dozens of listings a month without looking generic.
creator and agent-led collaborations chosen on relevance to the segment you actually sell.
replies within the hour, arabic and english, with every enquiry logged and followed up rather than lost.
every package is a senior pod running the whole thing — strategy, shoot, ship, adjust. start with a shape below, or we'll build a custom one around your brand. full pricing and deliverables in the deck.
the starter shape — credible enough to launch, light enough to keep moving.
best for new brands and founders who need a credible feed before the bigger budget arrives.
start here →the most popular shape — more of everything: more posts, more reels, more shoots.
best for growing brands that need fresh visual content monthly — without hiring in-house.
most chosen →the maximum shape — for brands treating social as the main growth channel, not a side project.
best for scaling brands where social is the main growth lever.
go all in →these are starting points, not boundaries. tell us what you're trying to fix and we'll shape a package around your brand — and add paid media, photography or production from the same in-house crew.
plenty of clicks, no closings. we rebuilt the approach: cinematic listing reels, an agent personal-brand series, and lead campaigns with qualifying questions baked in.
lead quality jumped, wasted calls dropped, and the pipeline filled with real buyers.
portfolio, segments and current lead handling. we measure response time before we produce anything.
which buildings and areas you will own, what to publish beyond inventory, and the enquiry-quality number we track.
monthly production covering walkthroughs plus the explainer content that positions your agents as worth listening to.
published, answered inside the hour, and reported on qualified enquiries rather than reach.
the same senior crew runs all three — the difference is volume. here's what changes as you move up.
| specifics | spark | studio ★ | prime |
|---|---|---|---|
| strategic foundation | ✓ | ✓ | ✓ |
| social playbook | ✓ | ✓ | ✓ |
| posts / month | 6 | 12 | 17 |
| carousels | 2 | 5 | 8 |
| reels | 2 | 5 | 8 |
| stories | 4 | 8 | 12 |
| shoot days / month | 1 | 2 | 3 |
| monthly report | basic | full | detailed |
| dm + community mgmt | — | — | ✓ |
all packages cover instagram · facebook · linkedin · youtube shorts. need something different? we'll build a custom shape.
"working with social mafia has been a game-changer. innovative ideas, expert insights, and a team that ships. highly recommended for anyone who needs to move fast without compromising craft."
"we wanted a partner as passionate as we are about building products. each interaction was grounded with intent for growth and honesty — a key enabler to achieving our vision."
finance, luxury, travel — wherever big decisions need trust, we build it.
more questions? email hi@socialmafia.agency — we reply within 24 hours.
send the brief with your current enquiry volume and how quickly they are answered. we reply within 24 hours with a fit assessment.
— typically reply within 24 hours · serving the UAE & worldwide