hungry-making reels, menus that travel and a feed that turns scrollers into walk-ins and reservations. we shoot food the way it deserves.
social mafia is a digital marketing agency running social media, content & paid for restaurants and cafés. since 2015 we've shipped work for 550+ brands and cut 20,000+ reels — we turn feeds into footfall, reservations and delivery orders.
a great dish dies in a bad photo. we shoot food, drinks and the room the way your guests wish they could — then cut it into reels built to stop a thumb mid-scroll and end in a booking.
we plan around your covers, not the calendar — launch nights, brunch pushes, ramadan menus, slow tuesdays. every post has a job: footfall, reservations or delivery orders.
restaurant content has one job that most feeds miss: making someone hungry at the moment they are deciding where to eat. the dish shot well does that. the interior shot at 3pm with nobody in it does not, and it is what most venues publish.
the second job is naming the occasion. people do not book a restaurant, they book a birthday, a work lunch, a quiet evening after a long week. content that names the occasion converts materially better than content that only shows the food, because it tells the customer this place is for them.
and the profitable marketing usually targets the empty hours rather than the full ones. a venue with a packed friday and dead midweek has a content problem shaped like a schedule, and fixing it costs less than filling an already busy service.
people eat with their eyes first. we make sure yours win the scroll.
one capability or the whole stack. for venues the fastest wins are usually operational — booking friction, reply speed, a complete profile — and we will say so before selling you content.
a quarterly plan built around occasions and the hours you actually need to fill, not a generic posting calendar.
dish-led video shot to travel, plus the occasion and staff content that turns interest into a booking.
local campaigns geofenced tightly, pointed at reservations rather than reach.
a visual system that holds together across menus, seasons and multiple venues.
local food creators chosen on audience overlap and comment quality, briefed on one thing each.
replies fast in arabic and english, including the reviews and complaints that decide who books next.
every package is a senior pod running the whole thing — strategy, shoot, ship, adjust. start with a shape below, or we'll build a custom one around your brand. full pricing and deliverables in the deck.
the starter shape — credible enough to launch, light enough to keep moving.
best for new brands and founders who need a credible feed before the bigger budget arrives.
start here →the most popular shape — more of everything: more posts, more reels, more shoots.
best for growing brands that need fresh visual content monthly — without hiring in-house.
most chosen →the maximum shape — for brands treating social as the main growth channel, not a side project.
best for scaling brands where social is the main growth lever.
go all in →these are starting points, not boundaries. tell us what you're trying to fix and we'll shape a package around your brand — and add paid media, photography or production from the same in-house crew.
three venues, great food, flat social. posts were sporadic and off-brand. we rebuilt the system: one shoot day a month, a reel-first calendar tuned to the dining crowd, paid pointed at reservations.
inside a quarter, the feed went from afterthought to the busiest booking channel.
menu, venues, quiet hours and current booking friction. we look at the profile and the reply times first.
the occasions you want to own, the hours you need filled, and the reservation number we track.
one production day a month, planned so it covers dishes, occasions and the room at its best hour.
published, answered, and boosted inside the catchment. monthly readout tied to covers, not reach.
the same senior crew runs all three — the difference is volume. here's what changes as you move up.
| specifics | spark | studio ★ | prime |
|---|---|---|---|
| strategic foundation | ✓ | ✓ | ✓ |
| social playbook | ✓ | ✓ | ✓ |
| posts / month | 6 | 12 | 17 |
| carousels | 2 | 5 | 8 |
| reels | 2 | 5 | 8 |
| stories | 4 | 8 | 12 |
| shoot days / month | 1 | 2 | 3 |
| monthly report | basic | full | detailed |
| dm + community mgmt | — | — | ✓ |
all packages cover instagram · facebook · linkedin · youtube shorts. need something different? we'll build a custom shape.
"working with social mafia has been a game-changer. innovative ideas, expert insights, and a team that ships. highly recommended for anyone who needs to move fast without compromising craft."
"we wanted a partner as passionate as we are about building products. each interaction was grounded with intent for growth and honesty — a key enabler to achieving our vision."
hospitality, retail, wellness — whatever you serve, we build the feed that fills it.
more questions? email hi@socialmafia.agency — we reply within 24 hours.
send the brief with your quiet hours and current booking route. we reply within 24 hours with a fit assessment and a recommended package.
— typically reply within 24 hours · serving the UAE & worldwide