— industry for fintech · finance · web3 ★ top-rated · 550+ brands

the social media agency that builds credibility for fintech.

trust-building content, complex products made clear and campaigns that convert without the hype. finance marketing that earns credibility and signups.

2015
— shipping since
550+
— brands shipped
20,000+
— reels edited
< 24h
— we reply within
in short

social mafia is a digital marketing agency running social media, content & paid for finance, fintech and web3 brands. since 2015 we've shipped work for 550+ brands and cut 20,000+ reels — we turn complex products into trust and signups.

01. why finance, fintech & web3

in finance, trust is the product.

money is emotional and people are sceptical. we turn complex products — payments, investing, defi — into clear, credible content that builds the trust required before anyone moves their money to you.

we keep it compliant and grown-up: no moon-boy hype, no false promises. just authority content and conversion campaigns that respect the category and the regulator.

financial products are bought on legitimacy before features. the first question anyone serious asks is who regulates you and where the money sits, and a brand that leads with growth numbers instead of answers is selecting for the least valuable audience it could find.

the second thing that converts is explanation. a product nobody quite understands does not get adopted, it gets bookmarked. explaining the mechanism plainly — how it makes money, what the risks are, what happens if you want to leave — does more for signups than any incentive campaign.

and the metric has to be a funded, active account. installs and signups are where most fintech budgets quietly disappear, because incentive-led campaigns are extremely good at producing users who never deposit.

people move money toward brands they trust, not brands that shout.

02. the opportunity

why fintech brands need social.

79%
research financial products on social before signing up.
trust in fintechs with clear educational content.
66%
choose providers with a credible online presence.
#1
short video is the fastest-growing finance channel.
04. packages

three shapes. one team. no template factories.

every package is a senior pod running the whole thing — strategy, shoot, ship, adjust. start with a shape below, or we'll build a custom one around your brand. full pricing and deliverables in the deck.

spark.

the starter shape — credible enough to launch, light enough to keep moving.

6
posts / mo
2
reels / mo
1
shoot day
  • social playbook — voice + content pillars
  • profile + cover designs
  • 6 posts · 2 carousels · 2 reels
  • 4 story templates
  • captions, calendar + scheduling
  • monthly strategy call + report
covers · instagram · facebook · linkedin · youtube shorts

best for new brands and founders who need a credible feed before the bigger budget arrives.

start here →
★ most popular
studio.

the most popular shape — more of everything: more posts, more reels, more shoots.

12
posts / mo
5
reels / mo
2
shoot days
  • everything in spark, scaled up
  • 12 posts · 5 carousels · 5 reels
  • 8 story templates
  • 2 shoot days / mo · ~60 raw images
  • captions, calendar + scheduling
  • monthly strategy call + full report
covers · instagram · facebook · linkedin · youtube shorts

best for growing brands that need fresh visual content monthly — without hiring in-house.

most chosen →
prime.

the maximum shape — for brands treating social as the main growth channel, not a side project.

17
posts / mo
8
reels / mo
3
shoot days
  • everything in studio, maxed
  • 17 posts · 8 carousels · 8 reels
  • 12 story templates
  • 3 shoot days / mo · ~90 raw images
  • detailed monthly performance report
  • dm + community management
covers · instagram · facebook · linkedin · youtube shorts

best for scaling brands where social is the main growth lever.

go all in →

need something custom?

these are starting points, not boundaries. tell us what you're trying to fix and we'll shape a package around your brand — and add paid media, photography or production from the same in-house crew.

build my package →
05. results

numbers that matter. not vanity metrics.

— signups
+265%
average lift in app signups across active fintech retainers.
— paid
2.7×
average ROAS on campaigns measured to funded accounts.
— cost
−33%
average reduction in cost per signup once explanation replaces incentives.
— scale
550+
brands shipped since 2015, including regulated categories.
case study fintech · 90 days

a fintech nobody quite understood.

a powerful product wrapped in jargon. we built an education-first content engine — clear explainers, founder credibility, social proof — and ran compliant paid to signups.

understanding rose, trust followed, and signups scaled without the hype playbook.

+265%
app signups
2.7×
return on ad spend
-33%
cost per signup
06. how it works

from brief to funded accounts.

00
— phaseweek 0 · kickoff

kickoff.

product, licences, compliance route and the current gap between signup and funded account.

01
— phaseweek 1 · strategy

strategy.

the legitimacy answers, the phrasing bank, and the funded-account number the quarter is judged on.

02
— phaseweek 2 · shoot + create

shoot + create.

monthly production with founders and operators on camera, explaining rather than promoting.

03
— phaseweek 3+ · publish

publish + amplify.

published through the approval route, answered carefully, and reported on funded accounts.

07. the comparison · side by side

what changes as you scale up.

the same senior crew runs all three — the difference is volume. here's what changes as you move up.

specificssparkstudio ★prime
strategic foundation
social playbook
posts / month61217
carousels258
reels258
stories4812
shoot days / month123
monthly reportbasicfulldetailed
dm + community mgmt

all packages cover instagram · facebook · linkedin · youtube shorts. need something different? we'll build a custom shape.

08. testimonials

don't take our word for it.

"working with social mafia has been a game-changer. innovative ideas, expert insights, and a team that ships. highly recommended for anyone who needs to move fast without compromising craft."
BP
Brandon Pugmire
President, Imprint City
"we wanted a partner as passionate as we are about building products. each interaction was grounded with intent for growth and honesty — a key enabler to achieving our vision."
MA
Mohammed Abdullah
Founder, Zeaara.com
09. other industries we serve

we build content engines across every category.

saas, real estate, luxury — wherever trust unlocks the sale, we build it.

— serving brands across the UAE & worldwide dubai · abu dhabi · sharjah · ajman
10. faq

questions, answered straight.

more questions? email hi@socialmafia.agency — we reply within 24 hours.

can you keep content compliant?
yes — we work within financial promotion and platform rules, with review steps so claims stay accurate and approved.
can you make complex products simple?
yes. turning payments, investing or web3 into clear, trustworthy content is the core of what we do here.
do you do founder and thought-leadership content?
yes — founder credibility is powerful in finance; we ghost-produce it on your voice.
do you work in arabic?
yes — bilingual content and community.
how soon will signups move?
education builds trust over 60–90 days; compliant paid to signups can show signal in the first weeks.
what should a fintech lead with?
the regulator, where client funds are held, and who is behind the company. those three answers do more for conversion than any feature comparison, because they address the objection that actually stops people.
is social media viable in a regulated category?
yes, with process. one named compliance reviewer, a pre-approved phrasing bank, claims kept to what can be evidenced. this is an operating principle rather than legal advice, and guidance here changes — your compliance owner signs it off.

ready to build credibility.

send the brief including your licence position and who reviews claims. we reply within 24 hours with a fit assessment.

— typically reply within 24 hours · serving the UAE & worldwide