clear patient education, doctor-led trust content and a feed that turns questions into appointments — compliant, calm and credible.
social mafia is a digital marketing agency running social media, content & paid for clinics, hospitals and healthcare brands. since 2015 we've shipped work for 550+ brands and cut 20,000+ reels — we turn clear, compliant patient education into appointments.
patients research before they book, and they choose the practice that feels safe and expert. we turn your clinicians into clear, reassuring voices — explaining procedures, answering fears, building authority.
every post is handled with the care the category demands: accurate, compliant and human. no fear-mongering, no hype — just the trust that turns a worried search into a booked appointment.
healthcare marketing is constrained in ways most categories are not, and the constraint is usually treated as a problem when it is actually the strategy. you cannot promise outcomes, so market the two things you can: the practitioner and the process.
patients are choosing who to trust with something that frightens them. a named doctor explaining what a procedure involves, what recovery looks like and who is not a good candidate does more for bookings than any offer, because it answers the objection instead of shouting past it.
the operational half matters as much. a clinic that generates enquiries it cannot answer within the hour is paying to lose patients to whoever replies first, and in this category the first reply usually wins the appointment.
patients book the practice they trust, not the one that shouts loudest.
one capability or the full stack. in healthcare the process matters as much as the output: one named reviewer, an agreed approval route, and nothing published that has not been through it.
a quarterly plan built around the questions patients ask before booking, with a compliance route agreed up front.
practitioner-led content: procedure explainers, recovery detail, honest candidacy answers. filmed with consent handled properly.
campaigns pointed at booked consultations rather than reach, on pages that answer cost and suitability.
a visual system that reads as clinical and calm rather than promotional.
practitioner and patient advocacy handled carefully, with consent and disclosure documented.
replies within the hour in arabic and english, with escalation rules written before anything sensitive arrives.
every package is a senior pod running the whole thing — strategy, shoot, ship, adjust. start with a shape below, or we'll build a custom one around your brand. full pricing and deliverables in the deck.
the starter shape — credible enough to launch, light enough to keep moving.
best for new brands and founders who need a credible feed before the bigger budget arrives.
start here →the most popular shape — more of everything: more posts, more reels, more shoots.
best for growing brands that need fresh visual content monthly — without hiring in-house.
most chosen →the maximum shape — for brands treating social as the main growth channel, not a side project.
best for scaling brands where social is the main growth lever.
go all in →these are starting points, not boundaries. tell us what you're trying to fix and we'll shape a package around your brand — and add paid media, photography or production from the same in-house crew.
excellent clinicians, an invisible feed. we built a doctor-led education series — procedures explained simply, myths busted, patient questions answered — with compliant review at every step.
authority grew, enquiries rose, and the practice became the trusted name patients found first.
services, practitioners, current enquiry handling, and the compliance route including who signs off.
the patient questions worth answering, the phrasing bank, and the consult number the quarter is judged on.
monthly production with practitioners on camera, consent handled per person before anything is filmed.
published, answered fast, and reported on consultations booked rather than impressions.
the same senior crew runs all three — the difference is volume. here's what changes as you move up.
| specifics | spark | studio ★ | prime |
|---|---|---|---|
| strategic foundation | ✓ | ✓ | ✓ |
| social playbook | ✓ | ✓ | ✓ |
| posts / month | 6 | 12 | 17 |
| carousels | 2 | 5 | 8 |
| reels | 2 | 5 | 8 |
| stories | 4 | 8 | 12 |
| shoot days / month | 1 | 2 | 3 |
| monthly report | basic | full | detailed |
| dm + community mgmt | — | — | ✓ |
all packages cover instagram · facebook · linkedin · youtube shorts. need something different? we'll build a custom shape.
"working with social mafia has been a game-changer. innovative ideas, expert insights, and a team that ships. highly recommended for anyone who needs to move fast without compromising craft."
"we wanted a partner as passionate as we are about building products. each interaction was grounded with intent for growth and honesty — a key enabler to achieving our vision."
wellness, beauty, education — wherever credibility drives the decision, we build it.
more questions? email hi@socialmafia.agency — we reply within 24 hours.
send the brief including any compliance constraints and who reviews clinical claims. we reply within 24 hours with a fit assessment.
— typically reply within 24 hours · serving the UAE & worldwide