transformation reels, classes that fill and a community that renews instead of churning. content that turns followers into members and members into regulars.
social mafia is a digital marketing agency running social media, content & paid for gyms, studios and wellness brands. since 2015 we've shipped work for 550+ brands and cut 20,000+ reels — we turn followers into members who actually renew.
fitness sells transformation and belonging. we shoot the energy of your floor, the realness of your results and the faces of your community — content that makes someone picture themselves walking in.
then we keep them: challenge launches, member spotlights, class reminders and the kind of community management that makes people feel seen and renew without thinking.
fitness content usually fails for one reason: it is made for people who already train. the transformation post performs with your existing members and speaks past the beginner who is intimidated, which is the audience that actually grows a gym.
what converts that person is content that reduces fear. what a first session looks like, where to put your things, what happens if you cannot finish, who will be there at 6am. answering those questions is unglamorous and it fills classes.
retention is the other half. gyms are churn businesses, so the community layer — replies, check-ins, the sense that someone notices when you stop coming — is worth more than another acquisition campaign, and costs less.
motivation gets the follow. belonging gets the renewal.
one capability or the full stack. in fitness the acquisition content and the retention content are different jobs, and most accounts only do one.
a quarterly plan that separates beginner acquisition from member retention, and resources both.
coach-led content built to reduce hesitation, plus the class and community footage that keeps members engaged.
locally geofenced campaigns pointed at trials and first sessions rather than reach.
a visual system that works across timetables, challenges and multiple locations.
local creators and coach collaborations chosen on genuine relevance to your class mix.
replies and community handling that notice when someone stops attending, in arabic and english.
every package is a senior pod running the whole thing — strategy, shoot, ship, adjust. start with a shape below, or we'll build a custom one around your brand. full pricing and deliverables in the deck.
the starter shape — credible enough to launch, light enough to keep moving.
best for new brands and founders who need a credible feed before the bigger budget arrives.
start here →the most popular shape — more of everything: more posts, more reels, more shoots.
best for growing brands that need fresh visual content monthly — without hiring in-house.
most chosen →the maximum shape — for brands treating social as the main growth channel, not a side project.
best for scaling brands where social is the main growth lever.
go all in →these are starting points, not boundaries. tell us what you're trying to fix and we'll shape a package around your brand — and add paid media, photography or production from the same in-house crew.
strong peak hours, dead mid-mornings. we built a content + challenge engine — transformation reels, a 6-week challenge launch, member stories — and ran local paid to fill the gaps.
off-peak filled up and the challenge sold out twice over.
timetable, off-peak gaps, churn rate and the current trial-to-member path.
the beginner questions worth answering, the retention layer, and the sign-up number we track.
monthly production with coaches on camera, including the first-visit content most studios never make.
published, answered, boosted locally, and reported on trials, sign-ups and retention.
the same senior crew runs all three — the difference is volume. here's what changes as you move up.
| specifics | spark | studio ★ | prime |
|---|---|---|---|
| strategic foundation | ✓ | ✓ | ✓ |
| social playbook | ✓ | ✓ | ✓ |
| posts / month | 6 | 12 | 17 |
| carousels | 2 | 5 | 8 |
| reels | 2 | 5 | 8 |
| stories | 4 | 8 | 12 |
| shoot days / month | 1 | 2 | 3 |
| monthly report | basic | full | detailed |
| dm + community mgmt | — | — | ✓ |
all packages cover instagram · facebook · linkedin · youtube shorts. need something different? we'll build a custom shape.
"working with social mafia has been a game-changer. innovative ideas, expert insights, and a team that ships. highly recommended for anyone who needs to move fast without compromising craft."
"we wanted a partner as passionate as we are about building products. each interaction was grounded with intent for growth and honesty — a key enabler to achieving our vision."
beauty, healthcare, hospitality — wherever community drives growth, we build it.
more questions? email hi@socialmafia.agency — we reply within 24 hours.
send the brief with your off-peak gaps and current churn. we reply within 24 hours with a fit assessment.
— typically reply within 24 hours · serving the UAE & worldwide